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Choosing an appropriate domain name is very important. Keep your domain name simple and make it something your customers
can remember if they lose the link to your business website.
Take note that, while your domain name on Geocities or AOL may seem like the least expensive way to go, it may also
get you dropped from certain search engines. Some search engines ignore domain addresses that reside on these
'free servers' or on the 'cheap' servers. They are also nearly impossible for visiors to remember.
Even if your site is recognized and considered by search engines, a professional domain name that uses your
primary company name or associated words is likely to get more attention and be considered as a stable business by
your prospective customers.
You can purchase domain names for under $10 and there are many companies that can register the name for you, provided
it is available and has not already been used by another company.
Using one of your keywords in your domain name can increase your score on some search engines. For example,
http://www.whichsurveys.com or http://www.prize-games-online.com
You might also choose to establish more than one domain name using keywords and then link your 'doorway' domain sites
to your primary site. But you will have to pay for each of the domain name and possibly monthly hosting fees. It all
depends on the type and size of your business and your competition.
Be aware that some search engines disregard 'doorway' sites. So put at least a page of content on the doorway
site with some useful information and then link it to your primary site. Don't design it as an empty page. The
other reason being, you can have one, three, five, or even more email addresses that all contain your business name,
and give your business a professional feel. When customers get emails from a registered domain rather than a free e-mail address
it gives a better impression of a legitimate, professional business operation. Ask yourself, which would you trust
more; sales@homebusinessuk.co.uk or home_business@yahoo.com?
You can forward all mail to one central address for ease of use, rather than checking each one individually. There is no
need for customers to understand how you manage all your email boxes on your domain. They just need to
feel your business is dependable and reputable.
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