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You can't just put your website on the net with right keywords and all the right touches and expect your traffic
and ranking will remain constant. As the web is an ever changing landscape, you not only have to keep track of your
own web results but also what is happening with the competition and the highest ranked sites. There are many useful
tools to help you find out what exactly is happening.
1. A tool which you can use to test your own website links or other websites for broken links:
home.snafu.de/tilman/xenulink.html
2. With this tool you can check search engines for the number of back links to your URL i.e. other web pages linking to your site:
www.digitalpoint.com/tools/backlinks/
3. It sometimes becomes important to know where the servers of your hosting company are physically located. Because, some search engines like Google have the ability to filter search results based on their physical location called geotargeting. This could be used to determine why your site is showing in only a certain country. This link can also be used to research the country location of a particular competitor's website:
www.digitalpoint.com/tools/website-country/
4. In order to track the location of the visitor or a customer to your website:
www.digitalpoint.com/tools/geovisitors/
5. In order to check the Yahoo! web ranking of your's or your competitor's website use :
www.digitalpoint.com/tools/webrank/
6. Here is a link to check the web ranking of a website using a Mac or Apple computer:
www.digitalpoint.com/tools/pagerank-mac/
7. You need a Google AdSense account for using this. This link provides you with charts and reports which will help you analyze traffic, clicks, and results from your AdSense advertising
www.digitalpoint.com/tools/adsense-charts/
8. If you have an AdSense account, you can analyze your website address or another website address to see what Google ads will be displayed when the customer selects certain website names or keywords:
www.digitalpoint.com/tools/adsense-sandbox/
9. This link will take you to a cooperative advertising network where you can join to display and
share your ads with other website owners:
www.digitalpoint.com/tools/ad-network/
10. You can add the Search Functionality on your website which uses Google. This works only if your site is listed in the Google Index.
www.digitalpoint.com/tools/search/
11. Here are some links to free website counters which you can use on your website to track your traffic and hits:
www.digitalpoint.com/tools/counter/
www.amazingcounters.com/
www.cyber-counter.com/signup.php
www.statcounter.com/free_hit_counter.html
www.free-counters.net/
12. Google Analytics
Until recently there were a wide range of companies offering
differing quality services, with a premium usually required
for more in depth service. But then along came Google with "Google Analytics".
By simply adding a couple of lines of code to each page
of your site you get incredibly detailed information about visitors to your site -
what keywords they used, what pages they visited, how long they stayed on each page,
geographical information (including a great map of the world with blobs
for everywhere you've had visitors from) and absolutely loads more information.
Sign up free of charge at http://www.google.com/analytics/
Did you know you can also
? Google Pack provides a single installer for many essential PC applications
from Google and other trusted partners. These applications improve your browsing with
increased speed and security, provide better searching capability for
the web and for your own PC and enable you to collect and organise your
personal data, including photos.
Products in the pack include:
- Google Earth - 3D Earth browser - Zoom from space to street level — tour the world, find maps, driving directions, hotels, restaurants, and more
- Google Desktop - Desktop companion - Find all your email, files, web history, and more
- Picasa - Photo organizer
- Google Toolbar for Internet Explorer - Search toolbar
- Google Pack Screensaver - Photo screensaver
Additional Software Included
- Mozilla Firefox with Google Toolbar - Web browser
- Ad-Aware SE Personal - Antispyware utility
- Norton AntiVirus 2005 Special Edition - Antivirus utility with 6-month subscription to protection updates
- Adobe Reader 7 - PDF reader
Optional Software
- Google Talk - Voice and IM application
- Google Video Player - Video player
- RealPlayer - Media player
- GalleryPlayer HD Images - High-quality artwork and photos
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