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In the vast majority of cases, it is the search engines that finally bring your website to the notice of
the prospective customers. When a topic is typed for search, nearly instantly, the search engine will sift
through the millions of pages it has indexed about and present you with ones that match your topic. The searched
matches are also ranked, so that the most relevant ones come first.
Remember that a prospective customer will probably only look at the first 2-3 listings in the search results. So it
really does matter where your website appears in the search engine ranking.
Furthermore, almost all internet users use one of just 2 of 3 search engines and these search engines
attract more visitors to websites than anything else.
Keywords play a more important role than any expensive online or offline advertising of your website.
Surveys show that when customers want to find a website for information or to buy a product or service, they find
their site in one of the following ways:
* The first option is to find a site through a search engine.
* Secondly they may find a site by clicking on a link from another website or page that relates to the topic in which they are interested.
* Occasionally, they find a site by hearing about it from a friend or reading in an article.
It is now known that the most popular way to find a site, by search engine, represents more than 90% of online users. In
other words, only 10% of the people looking for a website will use methods other than search engines.
All search engines employ a ranking algorithm and one of the main rules in a ranking algorithm is to check
the location and frequency of keywords on a web page. Don't forget that algorithms also give weighting to
link popularity (the number of web pages linking to your site).
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