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You need to choose keywords that are frequently searched for and are in high demand, but not already being used by too many
other websites and competitors, and thus has low competition. There are a number of keyword research tools that can
help you find them.
Apart from Wordtracker which was
already discussed in an other article, we have some more equally important research tools like the the tools provided by Overture and Google
AdWords.
Overture's keyword suggestion tool is free
to use. It works like Wordtracker but doesn't tell you how many websites are targeting each keyword phrase. For example
if you type 'Computer', the Overture search suggestion tool will tell you that during the last month the word 'Computer'
was searched, say for example 459550 times at Overture.Com. Similarly 'computer game' was searched 302210 times.
Also, given one word it will tell you all relevant combinations of that word, which are based on actual searches
done by people. If the word you keyed in is not a common search term then you will not get any results. It means
that very few people have actually searched for that word during the last month.
Google Keyword Tool generates potential keywords for your ad campaign and reports their Google statistics,
including search performance and seasonal trends. Features of this tool include,
* Sorting the results of your desired keyword search by popularity, past performance history within the AdWords system,
cost, and predicted ad position.
* Easy keyword manipulation where you can select a few keywords here and there or add them all at once.
* Searches for keywords present even in any webpage URL specified by your search. It can also expand your keyword search even further to include those pages that are linked to or from the original URL page.
* More keyword results are generated based on regularly updated usage statistics database. This helps you to get new keywords or phrases.
These pieces of software are useful for researching how people search the web and then optimizing your own web pages so
that more people find your web site.
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