MAKE MONEY IN THE MUSIC INDUSTRY
Online Promotion and Sales
The number 1 mistake people make when trying to
get more traffic to their websites is jumping from technique
to technique, not following through with anything, and being
lured by the promises that this next technique is truly "the
one."Unfortunately, there is no traffic generation
technique that is SO good, all others should be dropped. You need to take several techniques, mash them up together,
and implement them all consistently.
An example - you use MySpace to generate traffic to your webpage. If you have audio available for people to listen
to, wouldn't it also make sense to submit your audio to podcast directories? It's just one more way to leverage the
content you already have, to make it available to internet users in as many ways as possible.
The goal here is to put your website, your links, your content, in as many relevant places as possible - thus
increasing your chances of people stumbling over it and visiting your site. Simple as that.
Another recently touted traffic-generation website - YouTube. Think about the power of combining your already
existing MySpace marketing campaigns with a YouTube campaign, as well as submitting your content (video and
audo) through the podcast directories AND other video websites. You've just taken what was a one-shot-deal and
turned it into 4 streams of traffic from all over the net pouring into your site.
It's the smart way of using your time and your content as powerfully as possible. Getting people from all over the internet - all over the
world - funneling into your website from the little "trail" you've left everywhere - MySpace, YouTube, etc.
We've all heard about bands and singers who create an at-home, no-budget video that they put up on YouTube for their song which catapults their exposure. Making compelling video and getting it on YouTube isn't as
hard as you might think. Neither is using YouTube to generate massive amounts of traffic to your website - if you
know the key elements of success. Check out EasyTubeTraffic
for more info.
While YouTube traffic isn't as hard as one might think, there is more to it then simply uploading a video and
waiting for the masses to come.
EasyTubeTraffic
explains it.
Whilst Myspace.com and YouTube
are making all the headlines, below are some of the many other companies that can promote your music and maybe even get you
a recording contract.
Garageband.com
presents a new way for bands to make it big. Their "New
Deal" is a way to earn a $250,000 recording contract for
your band, and to get constructive feedback from musicians
and fans worldwide. You can also sell your CDs through the
site and get free gig promotion plus access to expert advice
from world class producers like George Martin and Brian Eno
and many other essential resources.
With Promosquad you get points by Promoting artists, rating songs in the jukebox,
participating in a poll, find a hot new band…they all get you certain
amounts of points that you can then cash in for prizes! Know an unsigned band?
You could earn extra points or even a $1000 finders fee!
Internet Underground Music Archive, IUMA
for short is one place to post your music where actual
musicians are watching out for you. You have your own URL
with your band name first. And a custom web page where you
can post all your band info and MP3s, sell CDs, create
message boards, fan lists, and of course, get e-mail from
your fans - all Free.
David Wimble's 8th Edition The Indie Bible
The Indie Bible is a 320 page music directory that is published once a year. It has been created to help independent
artists gain more exposure for their music. It's an effective time-saving resource that will enable you to quickly tap into the THOUSANDS of services that are dedicated to
helping talented artists (of all genres) achieve their lifelong music dream.
The Musician's Atlas 2007
The Musician's Atlas, the best-selling contact and networking directory, is created especially for musicians and
others to connect with fans and music business professionals. Completely updated for 2007, this ninth edition includes 15,000+ U.S. and international contacts in more than 28 categories, including club talent buyers; college and festival bookers; commercial and college radio programmers; promoters and publicitists; film and TV music supervisors; distributors; marketing services; and other essential contacts. Highlights of this edition include more
than 800 new performance opportunities; song contests and CD compilation contacts; and e-commerce services.
RECOMMENDED READING
Essential Magazine
Subscriptions
US Subscriptions
Billboard
- Universally recognised as the world's leading industry
trade publication, Billboard Magazine has over a
hundred-year history of being music and home entertainment's
authoritative voice. Weekly publication.
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Electronic Musician
Electronic Musician is the premier resource for making and recording music. Every month we bring
you articles that help you choose and use the tools you need to express your creativity. EM is
jam-packed with essential information on personal studio recording, midi applications,
music software, synth programming and much more. Save up to 78% when you subscribe through Amazon.
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Under The Radar
For the best coverage on exciting indie-rock bands the world over, look Under the Radar. It offers intelligent, and sometimes humorous, articles that go beyond a band's major influences,
often accompanied by exclusive photo shoots. Includes exclusive interviews, album reviews and much more.
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Guitar Player
For serious guitarists who want to become
better, more informed players. Every monthly issue
is fiercely dedicated to stylistic diversity in
it's coverage of music, artists, and guitar gear.
Save up to 63% with a subscription through Amazon.
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Keyboard
Designed to help people make better music
through technology-be it state-of-the-art
multimedia gear, MIDI, digital recording systems,
pianos, synthesizers, vintage gear or remixing
tools. It's the definitive source of keyboard
technology and technique. Save up to 64% with a subscription through Amazon.
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Rolling Stone
Founder and publisher Jann S. Wenner's brainchild remains the standard by which rock & roll magazines are measured.
In addition to celebrity interviews, stalwart features such as CD reviews and Random Notes (the mag's long-running gossip
section) provide familiar reading for older readers, as does the publication's superior political
and cultural coverage. Save up to 87% with a subscription through Amazon.
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Magazania.com,
The Magazine Superstand offers over 1500 magazine
subscriptions from one convenient location with an ironclad
guarantee! Click here for
Risk Free Magazine Subscriptions. The
rate you pay at Magazania.com is the lowest price they are
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purchase made through Magazania.com, contact them before
receiving your third issue and they will honor your refund
request instantly. That is why ordering magazines through
Magazania.com really is 100% risk-free - guaranteed!
If you purchase a subscription through their service and
discover a lower publisher authorized subscription rate
elsewhere on the internet within 60 days of payment, please
let them know of the offer and they will instantly refund
the difference. They will honor all lower rates authorized
by the publishers.
UK Subscriptions.
Music Tech Magazine
Music Tech is the most practical magazine on the market for recording musicians, sound engineers and producers.
Now sporting a new look and including more features, artist interviews and tutorials, every issue also comes with
a CD packed full of samples and software. Save 30% when you subscribe through The Magazine Group.
Future Music
Future Music brings you the most in-depth reviews by respected industry professionals plus news on all the latest hardware and software releases. We also interview musicians at the cutting edge of technology, and give you all the advice,
music and free samples you need to get the most out of your existing set-up and improve your music making.
Total
Guitar is dedicated to making its readers better guitarists. It features product reviews, artist profiles and
interviews as well as techniques and tutorial pages. It is Europe's best-selling
guitar magazine. A comprehensive guide for guitarists and guitar enthusiasts of all abilities. Save 24% when you subscribe through The Magazine Group.
Essential Books
All the books listed below have received
multiple 5 star reviews from Amazon reviewers
Music - The Business: The Essential Guide to the Law and the Deals
- Ann Harrison (UK Publication)
Essential to everyone who wants to be in the music
business, and to everyone already in the music business who
wants to broaden their knowledge and put themselves on the
fast track to the top, MUSIC - THE BUSINESS tells it like it
is. From bedroom demo to arena tour, highlighting the impact
and the potential pitfalls of new media and the Internet,
MUSIC - THE BUSINESS tells you everything you need to know
about how to protect your rights and maximise your earnings.
Never before has there been such a comprehensive and
easy-to-read guide to the UK music business, written by an
insider, a lawyer who has worked full-time in the industry
for fifteen years.
Answering all the questions, demystifying all the jargon,
revealing the facts behind the headlines and the real
figures underlying those multimillion pound deals, MUSIC -
THE BUSINESS is the definitive guide to the UK's most
happening industry.
In the only major book of it's kind that comprehensively
covers music law in the UK, there are fascinating studies of
cases involving some of the greatest British stars,
including Elton John, Robbie Williams and George Michael.
This is the only non-legal textbook that looks at all the
leading cases on the music business: how they changed the
deals, the contracts and, in some cases, the whole way the
music business operates.
MUSIC -THE BUSINESS describes the precedents that have
helped shape the body of UK music law as it stands today,
but, even more importantly in an age of exponentially rapid
technological change, it shows the options for the future.
Written by leading lawyer, Ann Harrison, who heads up the
Music Group at one of the biggest and most highly respected
entertainment law firms in Britain, MUSIC - THE BUSINESS is
the ultimate guide to all the issues facing this exciting
industry both now and in the future.
The
Musician's Guide to Making & Selling Your Own Cds &
Cassettes - by Jana Stanfield (US Publication)
Jana Stanfield shows you how to produce your own albums
and make your own music career. You don't need a shelf full
of Grammys to be a successful songwriter, singer or
musician. Here, you'll learn how to define your own
"outrageous success" and how to have the musical freedom
that comes along with producing your own albums.
Jana Stanfield is a triple-platinum singer/songwriter
whose songs have been recorded by Reba McEntire, Andy
Williams, Gary Morris, John Schneider and Suzy Bogguss.
2007
Song Writer's Market Ian C. Bessler (Editor) (US Publication)
Reveals Exactly How the Music Industry Works. 1,400 completely updated markets for songwriters, including
music publishers, record companies, producers, managers and more. Countless resources for songwriters, ranging
from support organizations and conferences to retreats, grants and websites
Songwriter’s Market lifts the veil around the music industry to teach aspiring songwriters about the inner
workings of the business. In addition to the market listings, there’s nearly 100 pages filled with articles
and interviews that shed light on every corner of the music world. Readers will learn from working songwriters,
film composers, producers and even record executives! It’s a must-have for every songwriter’s library
The
Craft and Business of Songwriting - John Braheny
(US Publication)
Discover the secrets of successful songwriting with this essential guide! Cofounder of the Los Angeles
Songwriters Showcase John Braheny teaches you the craft of songwriting while going behind the scenes of the
music business to reveal insider secrets that will make your work stand out. Dozens of exercises, examples
and anecdotes from songwriters such as Vince Gill, Sheryl Crow, TLC, Lenny Kravitz and Paul McCartney will
you show you how to: develop a songwriter's consciousness; overcome barriers in the creative process; write
in all musical styles, and for film and TV; and skillfully manage the business of demos and contracts.
This updated edition also covers online opportunities for songwriters.
Everything
You'd Better Know About the Record Industry - by
Kashif, Gary Greenberg
Everything You'd Better Know About the Record Industry is
"must" reading for anyone seeking to engage the music
business professionally. Everything You'd Better Know About
The Record Industry is about how to find success in the
music business and how to make money doing it. by answering
all the questions -- especially those that the novice
wouldn't even know to ask! Included are over 150 pages of
contracts and their explanatory notes, information on
obtaining recording and publishing deals, understanding how
royalties are calculated, choosing the right manager, and
what it takes to start your own record company.
Comprehensive and comprehensible, this is an urgently
recommended addition to the reference shelves of every music
department and community library collection.
Social Networking
OK, so you've already got your MySpace page. Where else can you promote your band,
and get your music heard? Try some of the following:
ReverbNation - As well as setting up your own page,
the site also offers
- Tutorials for getting the most out of your online promotion
- Forums - Announcements, Music Chat, Site Tips.
- TunePak - To spread your music everywhere.
- Fan-collection/management tool for artists. You can use this tool on any site to grow your mailing list.
- Widgets to add to your other web pages, including Player Widget to add your music to any web page, show schedules and maps
Fandoodle.com - Harness the power of MySpace and fan blogs by offering
your fans a financial incentive to sell your CD's from their own pages
FaceBook is another popular social network site, originally set up for college and university students, but now open to everyone. The penetration
rate is staggering - about 85% of students in supported colleges have a profile up on FaceBook. That’s 3.85 million members.
Latest figures show that 60% log in daily. About 85% log in at least once a week, and 93% log in at least
once a month. Generally considered better than myspace by users as there's less spam, less junk, just clean
and cool social networking.
Be sure to check out Wikipedia for the latest list of social networking sites